Florian Auger joined the Shapers Club team in 2007 to develop the product innovations that would push the surf industry into the future. Mentored by Renaud Cardinal, he shapes in the shadows for T&C, Classic Malibu, Sharp Eye, UWL... He later develops his own performance label, Supahero, and puts his skills to work for the big labels in the industry: Channels Island, Billabong surfboards, Dick Brewer, Josh Hall, Gato Heroi... After 10 years spent in workshops around the globe, Florian opens his horizons by founding OUTERCRAFT, a global design agency specializing in sports and electric mobility. This new approach opened the doors to strategy and branding as well as collaborations including Hermès, Decathlon, Zodiac nautic, Rip Curl and DAB Motors. Keeping a strong attachment with the Shapers Club, OUTERCRAFT is at the origin of the rebranding and the redefinition of the brand territories of the company in 2022.
